A New Definition of Vending
Posted Apr 04, 2012
by VendScreen CEO
This post originally appeared on VendingMarketWatch.com.
For the past 20 years, much of the development in the vending industry has been focused on improving back-end efficiencies such as vending management software (VMS), DEX, telemetry, pre-kitting, pick-to-light, and dynamic scheduling.Over the next 10 years, the industry will focus on increasing sales through creating rich, engaging user experiences, and allowing various payment options. It will be less about the back-of-house operations as it will be about what the consumer faces — the front side.
This will be a very big shift in the way operators think about their companies. But for this to happen, vending operators need to change the way they think about technology. There is a lot of technology investment taking place today. This is good, but most of it focuses on operations as opposed to improving sales.
My purpose in writing this article is to make the case for using technology primarily for the purpose of improving sales. I don’t think anyone would argue with me that improving sales is important for the financial health of our trade.
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